RA. SoftCinematic web, app and AI products.

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REEL 01OBSERVATION DECK51.514°N · 0.122°W · LONDON

From the deck, four operational surfaces are in view.

RA. Soft builds cinematic web, mobile and AI products for businesses that want the work to look serious and ship without ceremony. Below is a quick read of what's actually under the studio's lens.

SURFACE · 01STATUS · ACTIVE

Cinematic web

Brand-first websites that look serious from first scroll.

SURFACE · 02STATUS · ACTIVE

Mobile & app products

iOS, Android and web app surfaces shaped around real flows.

SURFACE · 03STATUS · ACTIVE

AI-powered systems

LLM-native features, copilots and audited automation.

SURFACE · 04STATUS · ACTIVE

Custom software

Internal tools, APIs and dashboards on a modern stack.

NOTE — Surfaces above describe the active capability set of RA. Soft LTD as of this issue. Adjacent custom work is taken on by arrangement; see Apparatus and Operating Model below.

REEL 02SYSTEMS ATLAS6 PLATES · 2 BANDS

The studio works across six coordinated systems.

Each entry below is one operational system RA. Soft regularly takes responsibility for. Inspect to reveal what each surface ships with.

PRIMARY · ACTIVEADJACENT · ON REQUESTHOVER / FOCUS · INSPECT

A1PRIMARY

Web presence systems

Brand-first marketing sites engineered to look serious from first scroll.

A2ADJACENT

Interactive interfaces

Reactive, scroll-driven and animated surfaces that need to feel alive.

B1ADJACENT

Commerce flows

Storefronts and checkout flows tuned for conversion and trust.

B2PRIMARY

Mobile product surfaces

iOS, Android and web app interfaces shaped around real user flows.

C1PRIMARY

AI-assisted workflows

LLM-native features and automation that make products feel intelligent without feeling gimmicky.

C2PRIMARY

Custom operational software

Internal tools, dashboards and APIs engineered for scale and security.

REEL 03BUILD CADENCESTANDARD · 4-PHASE · ~22 DAYS

A studio cadence, not a sales playbook.

Most engagements move through the same four-phase rhythm. Day ranges are typical for a small-to-mid product; larger systems extend Build phase but keep the same shape.

P-01DAY 1 — 3

Discover

Goal mapping, audience read, technical and risk scoping.

Decision gate: Go / no-go on scope and target launch window.
Artifact: Scoped brief and architecture sketch (PDF + Notion).

P-02DAY 4 — 9

Compose

Interface direction, motion language, technical structure.

Decision gate: Approve composition direction; lock the visual system.
Artifact: Figma source + interactive prototype on a staging URL.

P-03DAY 10 — 22

Build

Engineering on the chosen stack with QA built in.

Decision gate: Approve launch readiness; sign-off on performance budgets.
Artifact: Production build, smoke-tested on the agreed devices.

P-04DAY 23+

Operate

Launch, observe, iterate. Optional retainer for ongoing work.

Decision gate: Retainer scope, monthly cadence, escalation paths.
Artifact: Live URL, monitoring, release notes, support agreement.

NOTE — Day ranges are typical, not contractual. Final commitments live inside each engagement’s signed scope.

REEL 04LIVE / LABINTERNAL · INSPECT

One live internal build, and a register of private client work.

The studio publishes one working internal build at a time. Private client work happens under NDA and is shared on request; we don't publish client logos or case studies without written permission.

LIVE · INTERNAL BUILDRA COFFEE · MOBILE MENU

RA Coffee mobile ordering experience

A live Flutter web build presented inside a phone surface, used as a hospitality and commerce reference. The frame on the right is the running app, not a screenshot.

Stack: Flutter web
Surface: Mobile-first
Status: Internal · live

View live demo Brief a similar build

Internal RA. Soft product demo. Not a published client case study.

STANDBY

SIGNAL · LIVE9:19.5

PRIVATE REGISTER

Client work, under NDA.

The studio ships paid client work that does not appear on this page. Anonymised examples are available on request once an NDA is in place. RA. Soft does not publish logos or testimonials without written permission — including from happy clients.

Request a curated brief →

REEL 05TECHNICAL APPARATUS6 INSTRUMENTS · ENGINEERING CRED

The instruments — and the risks they reduce.

A pragmatic toolkit, listed against the actual outcome each one delivers. If you'll be approving the technical write-up, this is the section to forward to your engineer.

K-01

Next.js 16 · React 19 · TypeScript

Application stack

Why it matters: Server-driven where it pays, edge-ready output, modern type safety.
Risk reduced: Stale framework choices that grow expensive to maintain.
What you get: Codebase a different team can pick up in months, not quarters.

K-02

Tailwind CSS 4 + design tokens

Interface system

Why it matters: Tokenised styling that scales without unreadable class soup.
Risk reduced: One-off CSS that drifts from the brand at every new screen.
What you get: Visual consistency across surfaces without a dedicated CSS team.

K-03

Vercel · CDN · serverless runtime

Hosting & delivery

Why it matters: Global edge, immutable deploys, native preview environments.
Risk reduced: Bespoke infrastructure that needs a full-time operator.
What you get: Production deploys in minutes; rollback in one click.

K-04

AI-assisted engineering · audited output

Workflow

Why it matters: LLM tooling embedded in the build cycle, with human review.
Risk reduced: Untracked AI changes shipping straight into production.
What you get: Faster iteration without giving up reviewability or taste.

K-05

Observability · performance budgets · QA

Operations

Why it matters: Speed Insights, Lighthouse budgets, accessibility audits as part of the build.
Risk reduced: Polished demos that degrade silently in production.
What you get: Performance and accessibility regressions caught before launch.

K-06

Secret hygiene · signed commits · attributable history

Security & compliance

Why it matters: Secrets live in platform dashboards, never in the repo. HEAD attributable.
Risk reduced: API keys leaking via committed files; opaque commit authorship.
What you get: An audit-friendly history a CTO can sign off on.

REEL 06OPERATING MODELUK · REMOTE-FIRST

A serious studio — not a freelance gig, not an enterprise vendor.

A small London-registered studio that ships at flagship quality. The structure that makes that possible is documented below, not hidden.

ENTITY · SPEC

On the record.

Legal entity: RA. Soft LTD — United Kingdom
Registered office: 71-75 Shelton Street, Covent Garden, London, UK
Delivery model: Remote-first, founder-led
Region served: UK, EU, and international (English-language)
Response window: 1 business day on new enquiries

COMMITMENTS

How the studio actually operates.

01
Founder-led execution
You work directly with the people designing and building. Decisions stay close to the product — no account managers between you and the work.
02
Design and software, one team
Brand, interface, motion and engineering live in the same studio. End-to-end ownership and a single point of accountability for the build.
03
Production-focused delivery
Shipping is the goal, not just polished deliverables. Performance budgets, accessibility audits and observability are first-class.
04
Transparent communication
Weekly written status, a shared timeline, and explicit decision gates at every phase. No silent slippage.
05
Contract and IP clarity
Engagement work is governed by a written contract with explicit IP ownership terms. Site terms of use are baseline only — real work lives in a signed scope.
06
Quiet, modern engineering
Current stack, current patterns, no legacy ceremony. Codebases a different team can pick up if RA. Soft ever steps off the bridge.

REEL 07CALL SHEETINTAKE · 1 BUSINESS DAY

Send a project brief.

Tell us what you want to build. We turn the brief into a clear digital product plan — interface concept, technical scope, launch path — and reply within one business day.

INTAKE · DETAILS

On set.

Studio: RA. Soft LTD; 71-75 Shelton Street, Covent Garden, London, UK
Email: info@rasoft.uk
Telephone: +44 7719 711573
Response: Within 1 business day
Confidentiality: No mailing list. No spam. Details stay with RA. Soft.