RA. SoftSoftware company. AI lab. Product studio.

Ideasgoin.Productscomeout.

01 — Recognition

RA. Soft is a London software studio that turns ambiguous ideas into working digital products. AI systems, computer vision, mobile and web applications, interactive experiences, custom platforms.

Some of them are ours. Some are built for you.

  1. 01Intelligence
  2. 02Products
  3. 03Experiences
  4. 04Systems

02 — Field of view

Four domains. One studio that moves between them.

  1. 01

    Intelligence

    Software that perceives.

    Models treated as an engineering material: scoped, evaluated, wrapped in guardrails and shipped inside a product that would still make sense without the word AI on it.

    • Generative AI integration
    • Computer vision and image processing
    • Video analysis and processing
    • Multimodal assistants and copilots
    • Intelligent automation and agents
    • Evaluation, guardrails and deployment
  2. 02

    Products

    Applications people live in.

    From a product definition to a shipped v1 on the store or the browser, with the subscriptions, accounts and admin tools a real product needs from day one.

    • iOS, watchOS and Android apps
    • Web applications and dashboards
    • Product definition and rapid prototyping
    • UX, UI and design systems
    • Custom business software
    • Subscriptions, payments and accounts
  3. 03

    Experiences

    Interfaces with presence.

    Websites and commerce that are engineered like products: art-directed, fast, accessible and built to be remembered rather than scrolled past.

    • Websites and landing pages
    • Interactive and scroll-driven experiences
    • E-commerce and product interfaces
    • Motion, 3D and real-time graphics
    • Brand systems implemented in code
    • Performance and accessibility as design
  4. 04

    Systems

    The part nobody sees.

    The APIs, data and infrastructure that keep everything above running: designed to be operated, observed and changed by a small team.

    • APIs and backend services
    • Cloud infrastructure and deployment
    • Data pipelines and integrations
    • Authentication, security and privacy
    • Monitoring and observability
    • Automation of operations

03 — Built here

We do not only advise. We ship our own software.

01 / 03 · formerly Pro-Load

GymPal

A training log that decides what you lift.

A one-handed workout log for the gym floor. A progressive-overload engine sets the target for every set and suggests a deload when progress stalls. Mike, the coach, reads the actual data before writing a plan. Sessions, nutrition and heart rate sit in one place; the phone stays in the pocket and the watch does the logging.

  • Live Activity on the lock screen
  • Set logging and heart-rate zones on Apple Watch
  • Progress tracked by estimated 1RM
  • Import programs from any AI
  • No ads. No data sales.
Platform
iOS · watchOS · Android
Status
Submitted to the App Store · 2026
Stack
Swift · SwiftUI · HealthKit · StoreKit · Kotlin · Firebase · OpenAI

02 / 03

FAON

Spatial commerce, from photograph to showroom.

An engine for designed spaces. Products photographed once become measured 3D assets, staged inside rooms FAON designs, viewable in the browser or in AR at real scale. FAON Home turns a floor plan into a rule-based interior proposal with quantities, a bill of materials and sealed-bid quotes from makers.

  • Photo → 3D → AR asset pipeline
  • Rule-based interior design engine
  • Quantity take-off and bill of materials
  • Sealed-bid quote marketplace
Platform
Web · AR
Status
In development · private pilots
Stack
React · React Three Fiber · Fastify · SQLite · Blender · GLB / USDZ

03 / 03

Cantavo

A vocal coach that hears the difference.

Drop in any song. Cantavo separates the vocal from the mix, extracts the melody the singer actually sang and scrolls it as a piano roll while you sing along. Your pitch draws over the target in real time and is scored on the spot. Everything runs locally; nothing leaves the machine.

  • Source separation on-device
  • Melody extraction from the original vocal
  • Real-time pitch trace and scoring
  • Local-only processing
Platform
macOS · iOS
Status
Working prototype
Stack
Python · PyTorch · Demucs · CREPE · FastAPI · Swift

Lab

Smaller things, built to learn something.

  1. 01RA EyeThe opening of this site: generated frames, stacked-matte video, a WebGL light pipeline.Live
  2. 02Merak KoyuA children's learning game built in Blender and played in the browser. No reading required.Research
  3. 03TradePalA multi-strategy backtesting and paper-trading engine with risk controls.Research
  4. 04LayArcFit-out tracking for interior architects: plan → hotspot → quantities.Early

04 — The machine

How an idea becomes a product.

  1. 01 / 06

    Observe

    We start inside the problem: users, data, constraints, what already exists. Nothing is designed yet.

  2. 02 / 06

    Define

    The idea becomes a product definition: scope, the first version, and what must be true for it to work.

  3. 03 / 06

    Design

    Interface, flows and architecture are drawn together, not in sequence. Prototypes live on a real stack, not in a deck.

  4. 04 / 06

    Build

    Frontend, backend, mobile, models. Weekly written status. A staging URL from the first week.

  5. 05 / 06

    Deploy

    Performance, accessibility, device and monitoring checks. Release with someone watching.

  6. 06 / 06

    Evolve

    Real usage replaces assumptions. The product keeps changing and the machine keeps running.

Intelligence runs the length of the line. Models, data and automation are part of every stage, not a stage of their own.

05 — For you

RA builds its own technology.
RA can build yours.

Bring an ambiguous problem, a product that has to exist, or an interface that has to be remembered. RA takes responsibility from definition to production and stays for the iteration.

Send a brief

Send a brief and you get a reply within one business day. A scoped proposal follows a conversation, not a form.

  1. 01

    Product build

    From idea to a shipped first version: definition, design, engineering, launch. One team, one loop.

  2. 02

    Embedded intelligence

    AI, vision, automation and models integrated into a product you already run. Scoped, reviewable and tested before they reach users.

  3. 03

    Digital experience

    Websites, e-commerce and interactive work with real presence, engineered to perform on every device.

  • Founder-led. Senior work only.
  • Weekly written status.
  • Staging URL from week one.
  • Production checks before every release.
  • Client work shared under NDA on request.

06 — The studio

A small studio with an architect's habits.

RA. Soft started with an interior architect who moved into software and kept the discipline: understand the space before drawing, resolve the structure before the decoration, build what will actually be inhabited.

The studio is founder-led and deliberately small. You talk to the people who design the product and write the code. Based in London, working with clients anywhere.

Perception first
Look long enough to understand the real problem.
Structure before surface
Architecture and interface are the same decision.
Ship, then learn
A product that exists beats a plan that is perfect.

07 — Aperture

Have something worth building?

Tell us what it is. We reply within one business day.

info@rasoft.uk+44 7719 711573London, UK
Reply within one business day